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Content Chemistry with Andy Crestodina
May 24, 2014 11:15 AM PDT
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In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog.

Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept.

Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads that make you money. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing the two together.

Here are some of the topics we discussed on the show:

• How to take complex topics and break them down for readers
• 5 things everyone needs before they can start generating ROI with content
• The importance of visuals in marketing (and how to leverage them)
• How to make that jump from blogger to author (without pulling your hair out)
• The SEO “tricks” that are dead and how to make things search-friendly in 2014
• How to choose the perfect keyword for blogs that give you the best shot at ranking in search engines
• The giant misconception surrounding duplicate content penalties from Google
• How to make a great title from a boring keyword
• Why empathy is the greatest marketing skill
• Hear Andy go through his SEO optimization process when writing a blog
• The secret to repurposing & re-using content without spending a ton of time
• The most overused buzzwords in marketing
• One thing all businesses forget when they are struggling to generate ROI

Content Chemistry with Andy Crestodina
May 24, 2014 11:09 AM PDT
itunes pic

In this episode of The Social Scoop Podcast, we brought a truly exciting guest on the show that is an absolute mastermind of content marketing: Andy Crestodina of Orbit Media, a high-end web design and development firm based out of Chicago. Andy was a speaker at this year’s Social Media Marketing World in San Diego and regularly publishes incredible content on marketing, SEO, email marketing and more on his blog.

Andy is also the author of an amazing book on marketing called Content Chemistry: An Illustrated Guide to Content Marketing. His book is the direct result of conversations and collaborations with hundreds of successful companies over the past 12 years and is put together wonderfully with helpful graphics, charts and diagrams to illustrate for almost every concept.

Building a website is a pain for every business owner, especially when dealing with designers that lack an understanding of sales and marketing. It’s not enough to just have a pretty website, it needs to be functional and serve the ultimate purpose of generating leads that make you money. Andy brings a powerful and unique skill set that gives him an advantage over most in the design and marketing world by bringing the two together.

Here are some of the topics we discussed on the show:

• How to take complex topics and break them down for readers
• 5 things everyone needs before they can start generating ROI with content
• The importance of visuals in marketing (and how to leverage them)
• How to make that jump from blogger to author (without pulling your hair out)
• The SEO “tricks” that are dead and how to make things search-friendly in 2014
• How to choose the perfect keyword for blogs that give you the best shot at ranking in search engines
• The giant misconception surrounding duplicate content penalties from Google
• How to make a great title from a boring keyword
• Why empathy is the greatest marketing skill
• Hear Andy go through his SEO optimization process when writing a blog
• The secret to repurposing & re-using content without spending a ton of time
• The most overused buzzwords in marketing
• One thing all businesses forget when they are struggling to generate ROI

Is Your Social Media Contest Breaking The Law?
March 12, 2014 09:09 AM PDT
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In this episode of The Social Scoop Podcast we discuss whether your social media contest is breaking the law in our interview with Steve Szentesi, a Canadian lawyer with a list of specialties that includes advertising and marketing laws. He runs a popular blog, Canadian Advertising & Marketing Law, in addition to another website solely dedicated to competition and regulatory law

Here are some of the topics we discussed on the show:

  • The 5 most common illegal contest mistakes by businesses running contests online and over social media
  • Apple’s sneaky legal restrictions on giving away iPads & iPhones that nobody knows about (and could get you in trouble)
  • One mistake that cost a business $170,000 in fines
  • Two major components to ensuring your social media contest is legal
  • The basic rules you legally need to include in ANY contest
  • The legalities surrounding the use of third party materials
  • Real-world examples of companies that have experienced legal issues with their social media contests
  • A few ways to tell if your advertising would be considered false or misleading
  • What you can and can’t legally use information for that you collect in a contest
  • The social networks with the most and least strict policies for contests
  • YouTube’s quirky rule about using entrant information
  • What Facebook expects you to say when you run a contest
  • How Quebec’s strict rules could provide an opportunity for businesses
  • Is your social media contest actually an illegal lottery?
  • General advice for Americans or businesses from other countries running a social media contest in Canada
  • What you should know if you have a global audience on social media
Mastering Content Marketing with Mike Stelzner
Clean
February 11, 2014 12:55 PM PST
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Mike Stelzner, the mastermind behind Social Media Examiner joins us to discuss a topic that has become a buzz word lately: content marketing. Mike reveals the strategies that made his website popular with millions of readers and how he successfully monetized it.

Episode 8: LinkedIn Diva Viveka Von Rosen Talks ROI
August 13, 2012 02:49 PM PDT
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Viveka Von Rosen, known as the LinkedIn Diva, has a chat with Melonie Dodaro (owner of Top Dog Social Media) to discuss the finer points of generating ROI from LinkedIn.

Episode 7: How Lynette Young Became One of The Top Women of Google+
Clean
May 20, 2012 08:08 PM PDT
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An exclusive interview with Lynette Young reveals how she's become one of the most followed people on Google+ with over 1 million followers in under a year. Melonie Dodaro from Top Dog Social Media talks about her social media strategy and how she got her six-figure sponsorship for podcasting.

Episode 6: Social Media For Job Seekers (Interview with Career Expert, Brenda Blackburn)
Clean
May 20, 2012 04:14 PM PDT
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Melonie Dodaro from Top Dog Social Media interviews Career Expert, Brenda Blackburn on social media strategies for job seekers. She discusses how to use LinkedIn and other social networks to find a job.

Episode 5: LinkedIn Group Secrets With Michael Crosson
Clean
May 01, 2012 02:06 PM PDT
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Michael Crosson manages the largest group on LinkedIn on the topic of social media marketing with over 300,000 members. Find out how he got his first 1000, 10,000 & 100,000 in this exclusive interview with Melonie Dodaro from Top Dog Social Media.

Episode 4: ROI, LinkedIn & The Blogging Strategy With Nate Kievman
March 22, 2012 10:43 AM PDT
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Melonie Dodaro interviews Executive Editor of LinkedIn & Business Magazine, Nate Kievman. This incredible 30 minute interview dives deep into the specific strategies that build ROI in social media, generate leads with LinkedIn and using real world networking skills in the online domain. A truly phenomenal amount of quality content from a Fortune 100 trainer and coach.

From Zero to Hero: A Millionaire Marketer's Journey Into Social [Interview with Randy Gage]
February 10, 2012 07:38 AM PST
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Melonie Dodaro interviews self-made multi-millionaire Randy Gage, asking questions about the techniques that helped him build a successful online network marketing business and become a best-selling author. Whether you're looking for top-notch social media marketing tips or how to use social media for sales, you're in the right place!

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